Marketing: A How-to-do-it Manual for LibrariansExplains how librarians can use marketing principles and techniques to attract more people seeking information and services, and also to increase the support among public officials, civil and neighborhood associations, and other groups and individuals. Acidic paper. Annotation copyrighted by Book News, Inc., Portland, OR. |
Contents
Developing a Plan The Planning Process | 1 |
Market Research | 2 |
Goals and Objectives | 21 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising agency appropriate areas benefits books and materials bookstores brochures budget campaign changes chart competition costs create customer decision-making process customer needs customer service delivery demand demographics develop direct mail effective elected officials English teachers Evaluation example Federal Express fee-based FIGURE focus group four P's Friends funding goals and objectives How-To-Do-It Manual identify individuals Issues library's products market research marketing approach marketing mix marketing planning process Marketing Strategies Marketing Tactics mission statement Monday night football newspapers offered opportunity organizations participate personal computers poetry enthusiasts poetry series position the library positioning strategy pricing strategies problems product life cycle product or service Product/Service products and services program or service Promotion Strategies public relations Pulitzer Prize Qualitative research radio stations segment selected series tickets specific sponsor staff successful target audiences target market telemarketing television ticket sales tomer volunteer Worksheet