Marketing Public Health: Strategies to Promote Social Change"Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Third Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives." --Publisher's website. |
Contents
A Call to Action | 1 |
Challenges | 57 |
Planning the Approach | 113 |
Developing and Implementing the Approach | 209 |
Assessing Progress and Measuring Impact | 277 |
Marketing Public Health Case Studies | 321 |
| 357 | |
Glossary of Terms | 359 |
What Does the Future Hold? | 363 |
| 365 | |
Other editions - View all
Marketing Public Health: Strategies to Promote Social Change Elissa A. Resnick,Michael Siegel No preview available - 2013 |
Common terms and phrases
action activities advertising advocacy affirmative action American Journal American Legacy Foundation appeals approach assess Association behavior change benefits bioterrorism brand campaign Cancer child safety seats chronic disease cigarette communication strategy core values costs coverage develop economic effective efforts environment epidemic example factors focus formative research frame fruits and vegetables funding goal health behavior health communication Health Unlimited identify implementation improve increase individual initiative Institute intervention Journal of Public Kotler lifestyle managed managed care market social marketing public health mass media mortality National NCHS organizations outcomes planners planning policymakers population problem process evaluation promote public health practitioners public health programs radio Retrieved March role Rwanda segment smoking soap opera social change social marketing social media society specific stories target audience members television threat tion U.S. Department Urunana video news releases Wallack websites youth