Marketing Your Book: An Author's Guide: How to Target Agents, Publishers and Readers

Alison Baverstock

Bloomsbury Academic, Jul 16, 2007 - Reference - 256 pages

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books.Alison Baverstock encourages authors to work with publishers and agentsbut also explains how to 'go it alone' for authors who plan to selfpublish. The book covers: howmarketing works; what opportunities there are; how authors can help;how to get noticed; how to get local publicity, organise a launch eventand keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

About the author

Alison Baverstock has worked in publishing as a marketing manager andpublicity controller and now works freelance as a marketing andmanagement consultant. She lectures on publishing courses at CityUniversity, London and regularly gives talks on the industry.

Bibliographic information

• Title: Marketing Your Book: An Author's Guide: How to Target Agents, Publishers and Readers; Writing Handbooks
• Author: Alison Baverstock
• Edition: illustrated
• Publisher: Bloomsbury Academic, 2007
• ISBN: 0713673834, 9780713673838
• Length: 256 pages
• Subjects: Business & Economics / Marketing / General; Language Arts & Disciplines / Publishing; Reference / Writing Skills