Marketing Fresh Fruits and Vegetables1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An Overview.- 6. Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes.- 2 The Marketing Environment.- 7. Market Information: Agricultural Statistics, Grading and Inspection, Market News, and Other Information Sources.- 8. Market Prices and Price Analysis.- 9. Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act).- 10. Cooperative Marketing.- 11. Marketing Orders.- 12. Pesticide Use and Food Safety.- 13. Nutritional Quality and Nutrition Marketing.- 14. Generic, Brand, and Private Label Advertising and Promotion.- 3 Marketing Operations and Firms.- 15. International Trade.- 16. Shipping Point Operations and Firms.- 17. Long Distance Transportation.- 18. Wholesaling at Destination and Terminal Market Facilities.- 19. Food Retailers and Retailing.- 20. The Foodservice Industry.- 21. Direct Marketing by Farmers to Consumers.- 4 Epilogue.- 22. Future Prospects. |
Contents
California Florida and Mexico | 53 |
An Overview | 74 |
Oranges | 92 |
Copyright | |
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acres Adapted from USDA Agricultural Marketing Service apples areas average bananas billion brokers buyers California cantaloupes carton chains changes cholesterol citrus commodities consumers consumption cooperatives costs crops customers demand Department of Agriculture developed Economic Research Service estimated expenditures export farm fast food federal firms Florida foodservice fresh fruits fresh market fresh produce fruits and vegetables grade grapes gross margin groups growers growing handling harvest household hundredweight important income increased industry labeling lettuce major marketing orders ment merchandising nutritional onions operations oranges packing percent perishable pesticide potatoes pounds purchase quantity rates Red Delicious region regulations reported residues retail San Joaquin Valley season selling shipments shippers shipping point Source specialty storage sumers supermarkets supply Table terminal markets tion tomatoes trade trailers transportation truck types U.S. Department U.S. dollar USDA AMS USDA ERS USRDA wholesalers York