Marketing Productivity Analysis |
Contents
INFORMATION | 1 |
The Concept of Marketing Productivity | 9 |
Functional Classifications | 16 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising expenditures allocated to products alternative media amount areas average inventory value bases of allocation basis brands cent chapter company's costs and profits customer class direct distribution dollar gross margin dollar net profit effects eliminated expense factors fixed and variable fixed costs forecast frozen functional-cost groups increase in sales invoice lines large number Ludwig von Bertalanffy manufacturer Markdowns market experiments marketing costs marketing effort marketing expenditures marketing management marketing mix marketing operations marketing productivity marketing-cost analysis markup rates ment merchandise items net profit contribution number of invoice number of sales number of salesmen Number of units percentage product groups profit contribution profit response profitable item reduced relative profitability response surface sales and profits sales calls sales territories sales volume segment of sales selling effort Sevin shelf space shown in Table substantial supermarket Teflon tomers total number U.S. Department unprofitable accounts unprofitable customers unprofitable products variable costs