Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial ProfessionalsPraise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning |
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Master the Media to Attract Your Ideal Clients: A Personal Marketing System ... Derrick Kinney No preview available - 2004 |
Common terms and phrases
ABC Financial anchor answer audience become begin Bloomberg Television cial Client appt company name Contact Name create credibility discuss e-mail EA EA EA editors Fax Number feel financial advisor financial expert financial goals financial issues financial planning financial professional financial topics focus ghostwriting give guest article Here's ideal clients ideal prospects important income insert interest Internet interview investment investors Joe Smith leverage look magazines MEDIA ACTION POINTS media appearances media calls media contacts media exposure media outlets meet nancial newspaper opportunity options Personal Marketing phone number picture portunity position press release producers profes prospective clients questions Remember reporter retirement Sample script seminar someone speak step stock market story strategies success talk target market television tell Template things tion tips write Zig Ziglar