Mergers and Acquisitions as Strategic Methods of Business Development in the Global Automobile Industry: An Analysis of Five Cases |
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achieved acquired acquisitions activity alliance American approach argued automobile automotive automotive industry become brand British cent Chrysler competition components concentration continued costs create cultural Daimler deal decision demand despite difficult Donnelly economies of scale effect engine Europe European example executives factories failed failure Finally firms Ford Ford's further future German global Group growth Honda important improve increase industry integration investment involved Jaguar Japanese lack Land Rover levels Longbridge luxury major manufacturing market share Mercedes merger million models Morris Motor Nissan operations organisation output performance period plants platform position problems production profitability proved range reasons reduce regional Renault result segment sell share strategy structure successful suggest suppliers Toyota trying units vehicles volume weak