Multinational Marketing ManagementTextbook on international marketing - covers market access, market study, regional level market characteristics, information systems and analysis, decision making concerning product development, pricing, distribution, advertising, exporting and importing, market planning, management control, etc., and includes case studies of multinational enterprise. Bibliography pp. 559 to 572, flow charts, graphs and statistical tables. |
Contents
AN INTRODUCTION | 3 |
ECONOMICS OF THE WORLD | 25 |
SOCIAL AND CULTURAL ELEMENTS | 76 |
Copyright | |
15 other sections not shown
Common terms and phrases
agents American Australia BARIUM ENEMA Barium Sulfate basic Boor cameras Canada capita Cawker City channel Choufont-Salva cigarettes Colombia communications company's competitive Computron consumer contraceptive corporate cost customers decision distribution distributor domestic economic effective environment estimated Europe European example EXHIBIT export markets factors firms foreign markets Germany global gross margins headquarters important Incaparina income increase industry international marketing Japan Japanese Journal of Marketing laundry less developed countries license major manufacturer marketing program Marketing Research ment Meppam Land million Mulch Mulch Treader multinational marketing national market operations organization overseas package percent Philippines Polaroid potential profit promotion purchase Quaker Oats Company regional retail sample selling sold soup sources strategy subsidiary target market tariff tion trade transfer pricing U.S. companies U.S. Dollars U.S. exports U.S. market U.S. steel United United Kingdom