Multinational Marketing Management

Front Cover
Prentice-Hall, 1974 - Business & Economics - 593 pages
Textbook on international marketing - covers market access, market study, regional level market characteristics, information systems and analysis, decision making concerning product development, pricing, distribution, advertising, exporting and importing, market planning, management control, etc., and includes case studies of multinational enterprise. Bibliography pp. 559 to 572, flow charts, graphs and statistical tables.

From inside the book

Contents

AN INTRODUCTION
3
ECONOMICS OF THE WORLD
25
SOCIAL AND CULTURAL ELEMENTS
76
Copyright

15 other sections not shown

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