Newspaper Leadership |
Contents
NEWSPAPER MANAGEMENT THEORY | 1 |
HARNESSING MARKETING RESEARCH | 93 |
LEGAL CONCERNS | 113 |
Copyright | |
3 other sections not shown
Common terms and phrases
accounts advertising apply areas assets Association become budget cable called changes chapter circulation competition concern contract copy cost daily decisions delivered delivery determine develop discussion edition editor effective employees example executive expected EXPENSES future goals important improve increased individual interest International involved issues Journal libel major meetings ment minorities month needs newspaper managers newspaper's offered operation opportunity organization percent performance placed planning potential present problems production profit programs promotion Publishers purchase questions readers reasons received regular reporters requires responsibility retail says share sources specific staff success survey television term tion understand union women York