Noon's Guide to the Equine Market |
Contents
Introduction | 1 |
A Marketers Avenues of Influence | 41 |
Advertising Action in 1968 | 75 |
Copyright | |
3 other sections not shown
Common terms and phrases
1X rate Accepts equine Active breeders Advertiser Total Pages AHSA ambulatory clinic Appaloosa Arabian Horse areas Assn Australia Australian Jockey Club Average folio backstretch Boot Borden breaks down geographically bred Breeders Association brood mares broodmares Central Color Cost Approx direct mail draft horse East equine market equine practitioner farms Farnam foals Fort Dodge Foundation Franklin Serum Gran Premio Nacional Harness Racing Horse Association horse breeding Horse Journal Horse Racing HORSE SHOW horsemen inches Jockey Club John Ewing Last rate increase light horse lists Melbourne Cup Merck Merck & Co Middle Atlantic Monthly Morgan Horse national accounts national advertisers percent reliable Percheron programs publications publish magazine Quarter Horse Racing Plate registered reliable for accuracy riders riding sire South Atlantic stallions standardbred Subscription costs $5.00 thoroughbred Thoroughbred Breeders Thoroughbred Racing Total circulation trainers Trakehner trotting turf Umbaugh Pole Bldg University Veterinary Medicine W. F. Young Welsh Ponies West Yearly Zealand