Options in New-product Organization |
Contents
Options by Organizational Level | 6 |
Options by Function | 16 |
The Roles of Project Teams and Venture Groups | 33 |
Copyright | |
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Common terms and phrases
108 Companies 39 manufacturers appropriate arrangement assigned companies have new-product Companies Heavily Dependent company's considerations consumer products corporate and divisional corporate level creativity current sales decisions director divisional level divisionalized companies example executives surveyed firm food company functional departments group level handled innovation kind last five locate prime major marketing department marketing head marketing vice president marketplace new-business venture group new-product activities new-product development new-product ideas new-product organization new-product planning new-product projects new-product responsibilities new-products committee new-products effort new-products program new-products task force objective operating divisions percentage figures personnel planning and development prime coordinating responsibility prime responsibility problems product development products introduced Products2 project team regarding regular product managers regular staff product Reported Advantages Reported Disadvantages reporting executives responsibility for new-product result risk sales are attributable says senior management separate new-products unit Special Products Group specialists staff product managers success Table technical Total Industrial Consumer