Organizing for Global Competitiveness: The Geographic Design"This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively."--P. 5. |
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activities Alcan Aluminium application software Asia/Pacific back-end basis billion Business Development business environment centralized Chairman Chart clients Colgate Colgate-Palmolive Colgate's communications company's Conference Board coordination country manager create decentralized detergents directors Europe example executive Exxon Corporation Exxon International finance firm's firms Florham Park foreign framework front-back model ganization geographic format geographic structure geographic-based organization Geographic-Based Structure Gerber Products Gerber Products Company global business global product Grey Advertising human resources integration international business international division International Service System Latin America located Management Committee manufacturing matrix overlay ment mixed structure needs ness Nestlé Nomura Research Institute Ogilvy and Mather organization design Organizational Challenges Organizational Strengths overseas offices pany percent planning policies president product groups Product overlays provides Regional Organization regional structure responsible role SBUS Service System A/S Sony Corporation subsidiaries tions Unilever various Vevey worldwide regional Zone