Planning and Problem Solving in Marketing |
Contents
MANAGEMENT PERSPECTIVE | 1 |
DIRECTION AND CONTROL | 26 |
PLANNING AND PROBLEM SOLVING | 51 |
Copyright | |
21 other sections not shown
Common terms and phrases
A₁ activities advertising allocation alternative analysis applied assigned assumed Bayesian brand budget campaign changes channel chapter chart competitive competitors conditional probabilities consumer courses of action curve customers decision maker decision theory discussed distribution dollars dynamic programming E₁ effect estimates evaluation example executive expected monetary value expected payoff expected value expenditure factors fiber Figure firm firm's forecast function game theory given goals growth illustration increase industry linear programming marginal marginal probabilities market planner market planning market share marketing cost marketing manager Markov processes means ment million net present value objectives operation opportunity loss optimal organization outputs percent perfect information period possible posterior probabilities principle probability problem procedure profit promotion relationship response retail S₁ S₂ salesmen sequence strategy structure Table techniques tion units utility utility functions variables warehouse Z₁