Powerful PR Strategies for Success (Collection) A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis |
Contents
Technology Does Not Override the Social Sciences | |
The Online Hub for Your Brand | |
Micromedia | |
New Marketing Roles | |
PR 2 0 A Promising Future | |
Community Managers and Customer Service 2 0 | |
Socialization of Communication and Service | |
The Rules for Breaking News | |
Getting Started with 2 0 Research | |
Research with Expert Resources | |
Reaching the Wired Media for Better Coverage | |
Better Monitoring for PR 2 0 | |
A New Direction in | |
An Overdue Facelift | |
A Revolution Has Begun | |
A Really Simple Tool to Broaden | |
A New Guide to Metrics | |
PR 2 0 + PR 1 0 Putting the Public Back in Public | |
Appendix A The SEC and the Importance of Recognizing | |
Appendix B Its Alive | |
Index | |
New Media New Tools New Audiences | |
Introduction to PR 2 0 | |
The Transition to PR 2 0 | |
Common terms and phrases
analytics audience blog post bloggers blogosphere brand broadcast campaign channels Chapter Cisco clients collaboration communications professionals company’s consumers conversations create crisis crowdsourcing customer service discussed email employees enables engage example executives experience Facebook Google Google+ groups important industry influencers interactive Internet Jaiku journalists keywords LinkedIn listening marketing measurement messages metrics micromedia monitoring MySpace online newsroom organization participation platform podcasts PR person PR Practice PR professionals Public Relations reach relevant response Robert Scoble RSS feeds search engine Search Engine Optimization share social media social media policy Social Media Releases Social Media Strategy social networks Social Web Solis stakeholders story target TechCrunch Technorati there’s track traditional media Tumblr Twitter understand updates users Video News Releases viral marketing Vocus what’s Wikipedia YouTube