Printed Salesmanship, Volume 53, Issue 2University Press, 1929 - Printing |
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Common terms and phrases
adver advertising typography appeal Avenue Bodoni booklet buyers campaign catalog cent Chicago Cinzano Coated Paper color copy cost Coupon Bond cover customers DARTNELL CORPORATION dealers Desk Sets Devoe direct advertising direct mail display effective Envelope equipment fact firm folder furniture GINGER ALE give guarantee halftone house organ Howard Bond idea illustration industry interest Intertype issue Kimberly-Clark Corporation Kleinhans Lane Bryant letter letterhead Lithographing magazine mailing list manufacturer ment merchandise modern modernistic Moffitt & Towne Monotype Multigraph names Neenah Neenah Paper newspaper OCTAVUS ROY COHEN OHIO Paper Co Paper Company photograph piece Press PRINTED SALESMANSHIP printer proofs prospect retail rotogravure salesmen selling Seng Book stationery STRATHMORE TOWN Street style subscribers tell testimonial thing tion tising typography women word write YORK CITY