Printing and Promotion Handbook: How to Plan, Produce, and Use Printing, Advertising, and Direct Mail |
Contents
HOW TO CHOOSE THE RIGHT PROCESS AND PRINTER | 1 |
PHOTOGRAPHY | 40 |
THE MAJOR PRINTING PROCESSES | 215 |
Copyright | |
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advertising areas artist binding Bold called caps cards cents characters charge color Company copy corrections cost cover desired drawing duplicating editor effect engraving envelopes equipment extra faces film finish firms folding follows give given half tones hand handle heading illustrations italic kind layout lead less letterpress letters light lithography look machine magazine margins material matter means metal method Mimeograph negative newspaper offset operation original pamphlet paper photographs pica picture piece placed plates points possible postage poster prepared printer printing produce proofs publication rates reproduced screen sheet side sizes sometimes space stencil style surface technique tion usually weight writing York