Public Relations for Marketing Management |
Contents
How PR Differs from Advertising | 12 |
PR and the Marketing Mix | 29 |
Sales promotion and merchandising | 30 |
Copyright | |
10 other sections not shown
Other editions - View all
Common terms and phrases
adver Advertising Standards Advertising Standards Authority African agency audience brand British broadcast campaign cent Chapter client Coca-Cola colour communication consumer Corning countries coverage customer relations Datsun dealer magazine dealer relations distributors documentary films duct editors English example exhibition export external house journal feedback film financial PR firms Frank Jefkins goodwill groups industrial interest invited Japanese keting language launch London manufacturers market education marketing management marketing mix marketing strategy Marks & Spencer milk motor-car newspapers Nigeria Office organisation overseas Pedigree Petfoods planning PR activity PR consultant PR department PR effort PR programme PR services PR techniques press relations problems product life-cycle product recall Public Relations radio result sales promotion salesman San Miguel Corporation sell sponsor sponsorship St Ivel staff stories suppliers television tising trade press understanding Unigate United Kingdom vertising