Public Relations: A Handbook of Publicity

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McGraw-Hill Book Company, 1924 - Advertising - 248 pages
 

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Page 219 - The national park system as now constituted should not be lowered in standard, dignity, and prestige by the inclusion of areas which express in less than the highest terms the particular class or kind of exhibit which they represent.
Page 223 - Speaking to yourselves in psalms and hymns and spiritual songs, singing and making melody in your heart to the Lord; Giving thanks always for all things unto God and the Father in the name of our Lord Jesus Christ; Submitting yourselves one to another in the fear of God.
Page 137 - I have grown to believe that he, motionless as he is, does yet live in reality a deeper, more human, and more universal life than the lover who strangles his mistress, the captain who conquers in battle, or "the husband who avenges his honor.
Page 219 - System in made up of areas enclosing scenery of quality so unusual and impressive, or natural features so extraordinary, as to possess national interest and importance as contradistinguished from local interest.
Page 185 - This was in the form of a beautiful octavo volume, the very finest example of printers' craftsmanship. It contained 164 pages, and 134 drawings, charts and pictures, including 15 full page, six-color drawings painted by the famous artist, Jules Guerin. 2. The publication of a booklet entitled "Chicago's Greatest Issue — An Official Plan." The basis of this publication was the de luxe Chicago Plan book, issued by the Commercial Club. Many of the drawings of the parent book were adapted to the smaller...
Page 219 - ... proposed park includes within its boundaries those scenic elements that meet established standards, but the area must be susceptible of effective development to make it accessible to the people, and of convenient administration and control. Duplication of exhibits already in the national park system must be carefully avoided in order that the individuality of the members of the system may be maintained. And, when once established by the Congress along well-studied boundary lines, they must be...
Page 187 - Chicago theatres to an estimated audience of more than 150.000 people. The opening was at the Majestic Theatre to an audience which packed the house to capacity, and was as representative as a Grand Opera occasion. 9. The most valuable medium of all for publicity for the Plan of Chicago has been the newspapers. Publishers, editors, reporters, feature writers and cartoonists have cooperated intelligently, heartily and generously to carry to the people of the city the great ideas and the far-reaching...
Page 137 - I have grown to believe that an old man, seated in his arm-chair, waiting patiently, with his lamp beside him; giving unconscious ear to all the eternal laws that reign about his house; interpreting, without comprehending, the silence of doors and windows and the quivering voice of the light; submitting with bent head to the presence of his soul and his destiny...
Page 186 - As many as 150,000 circular announcements of the lecture were mailed to citizens in a single season. Nearly a hundred school lectures were delivered in one year. The schools were selected in order and to equitably cover the city. This method was continued from year to year, and during the first seven years of the Commission, nearly four hundred lectures were delivered. 175,000 people have been directly reached with the Plan message; that is, one in every fourteen residents of Chicago. 8. One of the...
Page 187 - Not one man in ten reads books. »»»«^»»»» But every one of us, except the very few helpless poor, poisons himself every day with a newspaper. It is parent, school, college, pulpit, theatre, example, counselor, all in one. Every drop of our blood is colored by it. Let me make the newspapers, and I care not who makes the religion or the laws./ Wendell Phillips on Journalism.

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