Public Relations and Communications for Natural Resource Managers |
Contents
Principles of Public Relations | 35 |
THE TOOLS OF PUBLIC RELATIONS | 43 |
Research | 67 |
Copyright | |
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action advertising attitudes audience broadcast brochure camera campaign channel color Colorado State University communication conservation developed Doug Gilbert effective effort emergency employees environmental equipment example exhibit federal Figure film fire fire camp fish forestry idea important individuals influence interest internal public issue legislation lens letter listening magazine mass media meeting National Park Service natural resource agencies natural resource management necessary newspaper objectives opinion leadership organization percent person personnel photographer picture planning political possible presentation problems production professional projector public involvement public opinion public relations practice radio recreation recreationists requires responsible screen Shooting Sports slide Smokey Bear social speaker specific staff station story tape target public techniques television U.S. Forest Service understanding University of Idaho USDA Forest Service usually visitors visual aids Wildlife words