Qualitative Methods in Business Research`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed. |
Contents
1 Introduction | 3 |
2 Research Philosophy | 10 |
3 Research Design and Process | 25 |
4 Focus and Frame | 37 |
5 Access and Relationships | 51 |
6 Ethics in Research | 62 |
7 Qualitative Research Materials | 77 |
8 Electronic Research | 96 |
14 Narrative Research | 210 |
15 Discourse Analysis | 227 |
16 Feminist Research | 244 |
17 Critical Research | 260 |
Part III Writing and Evaluating Qualitative Business Research | 277 |
18 Writing Process | 279 |
19 Qualitative Research Evaluation | 290 |
20 Closing Up | 298 |
Part II Methods in Qualitative Business Research | 113 |
9 Case Study Research | 115 |
10 Ethnographic Research | 137 |
11 Grounded Theory Research | 154 |
12 Focus Group Research | 173 |
13 Action Research | 193 |
Glossary | 302 |
| 311 | |
| 329 | |
| 334 | |
Other editions - View all
Common terms and phrases
action research activities antenarrative business studies Chapter choose common concepts constructed context conversation analysis critical discourse analysis critical management studies critical realism critical research critical theory cultural data collection detailed discourse analysis discussion empirical data empirical materials epistemology ethnographic research example feminist research field focus group research focuses gender Glaser grounded theory approach idea important interaction interest Internet interpretation interpretivism interviews issues knowledge means methodology narrative research observation ofresearch ofyour organization organizational participant observation participants perspective philosophical positivism postmodern postpositivism poststructuralism practical produce qualitative business research qualitative research approaches quantitative realist relationship relevant research design research ethics research methods research process research project research questions research report research settings research topic rhetorical modes role social sciences specific story Strauss and Corbin structure study research theoretical types understanding Virtual ethnography writing