Quantitative Methods in Management: Case Studies of Failures and Successes

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C. B. Tilanus, O. B. De Gans, Jan Karel Lenstra
Wiley, Feb 19, 1986 - Business & Economics - 279 pages
Over 40 case studies examine actual applications and results of quantitative methods of management. Contributors are from a wide range of sectors, including agriculture, industry, transportation, banking, university, and others. Each contributor reports on both a success in the application of operations research or management science, and a failure. Written for non-mathematicians.

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Contents

Introduction
1
Optimizing agricultural production
15
The effect of advertising and the strength of a tennis player
21
Copyright

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