Rags to Riches: How to Be Great at Automotive Sales!Are you struggling with automotive sales? Do you long for the secrets to success in this lucrative field? If so, the book you are holding may be worth a fortune to you. In Rags to Riches, the author demonstrates how anyone-including novices and those who have struggled for years-can become great at automotive sales! These step-by-step lessons are the next best thing to having an expert mentor by your side, every day. If the world of automotive sales excites you, but sometimes frustrates you- then this book is truly what you have been looking for; it will transform your thinking, and lift you to any level of success desired! |
Contents
TOOLS | 52 |
TIME OFFTHE SALES FLOOR | 59 |
IWAS EXPECTING YOU | 65 |
KEEPING IN TOUCH | 70 |
CENTER STAGE | 80 |
DO YOU KNOW ME? | 86 |
THE MOST IMPORTANT PROCESS | 97 |
HOW TO USE THE SUCCESS NOTEBOOK | 105 |
| 23 | |
| 26 | |
PLANNING IS ESSENTIAL | 30 |
NOT JUSTA CASUAL STROLL | 38 |
I KNOWTHE ANSWER | 41 |
BECOME A BETTERYOU | 48 |
THE RETURN VISITHOW TO GET BETTER | 117 |
SHOULD I KEEP IT TO MYSELF? | 124 |
MAGICAL FOLLOW UP | 130 |
EPILOGUE | 137 |
THE MASTER DETECTIVE SHEET | 145 |
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Common terms and phrases
16 Success Activities 3-month ABC Motors appointment Aunt Carol Author’s Note auto sales BDC specialist become begin body piercing Brian Tracy brochure build rapport buyer motive camera career CHAPTER Cindy competitive comparisons course customer’s Daily Actual Daily Planner Daily Target dealership electronic vehicle Essential Points eventually everything Evidence Manual example Guest Card help your customer Here’s Hot Prospects Folder improve incoming calls index cards inventory Jeffrey Gitomer Magical Handshake model master detective months never perfect deliveries personal marketing POINT AWARDS pre-owned vehicle pre-printed product knowledge professional purchase questions record referrals and repeat Remember Sales Manager sales process scores scripts sell sheet Shoe-Box System simply Sport Utility Vehicles Success Notebook sure Target Totals test drive tool top Sales Associate Toyota update vehicle Warren Warren Wright what’s won’t you’ll you’re