Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionMore uncommon common sense from the bestselling author of "The Art of the Start." In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: How to get a standing ovation The art of schmoozing How to create a community The top ten lies of entrepreneurs Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki." |
Contents
VI | 5 |
VII | 11 |
VIII | 15 |
IX | 19 |
X | 23 |
XI | 25 |
XII | 27 |
XIII | 30 |
LXII | 227 |
LXIII | 231 |
LXIV | 234 |
LXV | 237 |
LXVI | 241 |
LXVII | 243 |
LXVIII | 251 |
LXIX | 254 |
XIV | 33 |
XV | 36 |
XVI | 40 |
XVII | 44 |
XVIII | 48 |
XIX | 51 |
XX | 59 |
XXI | 62 |
XXII | 69 |
XXIII | 71 |
XXIV | 78 |
XXV | 81 |
XXVI | 85 |
XXVII | 93 |
XXVIII | 97 |
XXIX | 104 |
XXX | 108 |
XXXI | 112 |
XXXIV | 117 |
XXXV | 119 |
XXXVI | 123 |
XXXVII | 125 |
XXXVIII | 130 |
XXXIX | 139 |
XL | 143 |
XLI | 149 |
XLII | 153 |
XLIII | 155 |
XLIV | 159 |
XLV | 162 |
XLVI | 165 |
XLVII | 168 |
XLVIII | 176 |
XLIX | 177 |
L | 179 |
LI | 183 |
LII | 187 |
LIII | 191 |
LIV | 196 |
LV | 199 |
LVI | 203 |
LVII | 205 |
LVIII | 209 |
LIX | 215 |
LX | 219 |
LXI | 222 |
LXX | 258 |
LXXI | 260 |
LXXII | 265 |
LXXIII | 269 |
LXXIV | 272 |
LXXV | 275 |
LXXVI | 279 |
LXXVII | 282 |
LXXVIII | 285 |
LXXIX | 287 |
LXXX | 291 |
LXXXI | 296 |
LXXXII | 301 |
LXXXIII | 305 |
LXXXIV | 307 |
LXXXV | 311 |
LXXXVI | 314 |
LXXXVII | 318 |
LXXXVIII | 326 |
XC | 335 |
XCI | 339 |
XCII | 342 |
XCIII | 345 |
XCIV | 348 |
XCV | 352 |
XCVI | 357 |
XCVII | 359 |
XCVIII | 366 |
XCIX | 368 |
C | 376 |
CII | 380 |
CIII | 383 |
CIV | 388 |
CV | 393 |
CVI | 401 |
CVII | 407 |
CVIII | 412 |
CIX | 416 |
CXI | 425 |
CXII | 428 |
CXIII | 436 |
CXIV | 442 |
CXV | 449 |
CXVI | 460 |
463 | |
Other editions - View all
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and ... Guy Kawasaki Limited preview - 2008 |
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and ... Guy Kawasaki No preview available - 2011 |
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and ... Guy Kawasaki No preview available - 2011 |
Common terms and phrases
angel investors answer Apple asshole audience believe better blog bloggers boss bozo brand business plan candidate change the world chapter competition corporation costs craigslist create customers demo e-mail employees engineer entrepreneurs entrepreneurship example focus founders give goal going Google Guy Kawasaki hard hire ideas important innovation interview invest investors iPod kids LinkedIn look Macintosh marketing mavericks means meeting Microsoft MySpace never organization panelists partnership patent percent person pitch Pixar problem product or service question recruit Redfin résumé sell shiitake Silicon Valley smart social social entrepreneurs social entrepreneurship someone Stanford Prison Experiment startup Steve Jobs stick story strategy success sucking talk tell there's things tion Truemors venture capital venture capitalist what's