Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Front Cover
Penguin, 2008 - Business & Economics - 474 pages
More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, "The Art of the Start," has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
How to get a standing ovation
The art of schmoozing
How to create a community
The top ten lies of entrepreneurs
Everything you wanted to know about getting a job in Silicon Valley but didn t know who to ask
Provocative, useful, and very funny, this no bull shiitake book will show you why readers around the world love Guy Kawasaki."
 

Contents

VI
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VII
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VIII
15
IX
19
X
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XI
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XII
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XIII
30
LXII
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LXIII
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LXV
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LXVI
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LXIX
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L
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LIV
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LVI
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LIX
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LXI
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LXX
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LXXI
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LXXX
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C
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CII
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CIV
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CVIII
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CIX
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CXI
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CXIII
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CXIV
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CXV
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CXVII
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Copyright

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About the author (2008)

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

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