Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

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Rockport Publishers, May 1, 2008 - Design - 288 pages
A collection of 500 great logos critiqued by a panel of internationally acclaimed designers

In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

 

Contents

Loud Proud Bold or Risky Designs That Work
23
Sleek Subtle Understated Designs That Work
87
ShelfSavvy RetailOriented Logos
163
Smart Effective Clever Solutions for Everyday Companies
211
NotSoGood Logos Explained
265
Author Favorites Explained
277
Index
287
Copyright

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About the author (2008)

RIAN HUGHES (devicefonts.co.uk) is a graphic designer, illustrator, comic artist, author, and typographer. From his studio, Device, he has produced watches for Swatch, Hawaiian shirts, logo designs for Batman and Spiderman, an iconoclastic revamp of british comic hero Dan Dare, and collaborated on a set of six children's books with Geri Halliwell. A retrospective monograph, "Art, Commercial" was published in 2002. Recent books include "Cult-ure: Ideas can be Dangerous" and "Lifestyle Illustration of the 60s", and his comic strips have been collected in "Yesterdays Tomorrows", which was launched recently at the ICA, London.

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