Ruthless Focus"Ruthless Focus will spark a true revolution in your company as it has in ours. The examples and insights Tom Hall shares highlight the benefits of this simple, yet oftenoverlooked business strategy." Jason Lexell, President, Digital Harvest, Inc. "Ruthless Focus is the most important business book I have ever read. If you want to outperform your competition, read Ruthless Focus and apply the lessons-good luck without them." Chip Webster, President, Vistage Florida Why do so many companies seem to stall and stagnate while a relative few grow and prosper? What are the ingredients that combine to give some really successful growth companies long-term sustainable advantages? Why aren't more companies like them? Why do some organizations have great promise at the beginning but they quickly plateau? Does anyone stay small on purpose? Success and growth are not inevitable. In this book, you'll read about some companies who have been successful for decades. And you'll learn what sets them apart from the competition. We call it "Ruthless Focus." We'll show you companies that are successful for years by maintaining a Ruthless Focus on a single, simple, core strategy. Ruthless Focus drives out temptation and distraction. Ruthless Focus helps you concentrate your time and resources and people and innovation on coming up with ways to be grow profitably, and to design your organization to make it work. |
Contents
Fast Forward Ten Years More Questions | 14 |
Introduction to Strategies | 31 |
Serving the People who Make the Business | 53 |
Technology | 66 |
Implementation | 91 |
Ladies and Gentlemen Serving Ladies and Gentlemen | 108 |
Its Distinctive Because Its Just for | 124 |
Its Distinctive Because the Experience is Different and Better | 135 |
Are Mergers Dangerous Stuff? | 149 |
You need a core strategy | 162 |
Appendices | 175 |
List of all Action Steps | 197 |
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Common terms and phrases
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