Sales Promotion: How to Create and Implement Campaigns that Really WorkThis is an account of the tried-and-tested methods that companies use to stay ahead in sales promotion. It details the offers that win new customers and keep existing customers buying, as well as giving practical advice on the topic of sales promotion. |
Contents
Business purpose | 11 |
How to use promotions | 29 |
How to be creative | 52 |
Copyright | |
14 other sections not shown
Common terms and phrases
achieve advertising Advertising Standards Authority attractive behaviour benefit Bovril budget business gifts cash cent Chapter charity CLUB Code of Practice Communications companies competition competitors concept consumer cost countries coupons create creative customers discount e-mail effective Electrolux entry Euro 96 example firm free draw free mail-in Gale's Green Shield Stamps handling houses hayfever holiday Incentive Today increase instant win involved joint promotions Kleenex London long-term look Lottery loyalty schemes magazines managers manufacturers marketing mix mechanic million multibuys Nestlé normally on-pack otions packs participate particular price promotion prize Procter & Gamble product or service prom promotional activity promotional objectives promotional offers proofs of purchase redemption rate relationship repeat purchase retailers Sainsbury's sales promotion agencies Sarson's Smirnoff specialist strategy suppliers target techniques Tesco Tony Stone trade Umbro vouchers winner