Secrets of Practice SuccessBy now you've realized that generating a successful dental practice has little to do with technical excellence. You have to know how to lead, manage, own and market. This book addresses the most common problems you confront in your business every day, providing insights and recommendations to help you build a more successful and personally satisfying practice. The book is divided into four sections; Ownership, Leadership, Management, and Marketing. Each section has numbers of questions posed by dentists along with the Dr. Cooper's responses. If you are like the dentists who have read this material, you will find these answers open new avenues for success and satisfaction unlike any other practice management information. |
Contents
Ownership Context 358 | 5 |
Hate Surprises | 13 |
You Dont Have to Be Rambo to Tackle Ownership | 19 |
Measure Measure Measure | 27 |
Look at the Doer not the Deed | 34 |
Look out for the Judge | 41 |
Common terms and phrases
action answer ask for referrals Bainbridge Island become better broadcasting choice clients clinician coach commit to achieving communication concerns consultants context conversation COOP LA DOOP'S core values costs create Crucial Conversations culture Dear Swami deliver dental partnerships dental practice dentistry dentists develop difference Doop DOOP'S SECRETS E-Myth effective employee feel front desk future give goals happen hire hygiene program hygienists intention interaction Leaders speak leadership listening look Marc Cooper Mastery program mouth marketing ownership partner periodontist possible powerful owner practice management PRACTICE SUCCESS problem produce promises questions realize recommend refer relationship responsible revenues SECRETS OF PRACTICE snake oil someone staff meetings staff members staff performance Step structures study clubs SWAMI COOP SWAMI COOP LA take a risk talk targets things tion USA Today vision Websites What's word of mouth wrong