Size and Growth of the Nutritionally Improved Foods MarketThis study uses supermarket scanner data for 1989-93 to evaluate the size and growth of the market for nutritionally improved foods relative to their traditional counterparts, and to determine whether nutritionally improved foods cost more than their counterparts. Sales of nutritionally improved foods grew faster than sales of regular versions in U.S. supermarkets even through nutritionally improved foods generally cost more. The study covers 37 food categories. |
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13 percent 1993 volume sales 37 food categories 5-percent and/or associated with nutritionally calorie Carbonated beverages cents per pound cholesterol cream cheese Food Marketing Institute Frozen dairy desserts frozen fruit Frozen pizza grams of fat hot dogs improved and regular improved versions accounted improved versions cost improved versions increased increase in volume increased volume sales light/lite low fat luncheon meats ly improved versions margarine Mayonnaise milk numbers nutrition labels nutritionally improved cookies nutritionally improved foods nutritionally improved versions pasta percent between 1989 percent in 1989 popcorn potato chips poultry-based pound than regular pretzels price difference price differential price increase price of nutritionally price of regular price premium associated regular and nutritionally regular versions relative price salad dressings sales between 1989 sales of nutritionally sales of regular salty snacks saturated fat scanner data share sions sour cream sumers tionally improved versions tuna ume sales versions in 1989 Whipping creams Yogurt