Strategic Planning Kit For DummiesThink and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more.
Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth. |
Contents
Introduction | 1 |
Mapping Your Organizations | 4 |
What Is Strategic Planning Really? | 9 |
Understanding the importance of a strategic plan | 12 |
Why Strategic Planning Works | 23 |
Getting Set Up for Successful Planning | 35 |
Smoothing Out Your Process | 51 |
4 | 55 |
Evolving Alternatives into Priorities | 216 |
Balancing Your Strategic Priorities | 222 |
Finalizing your strategies Writing your longterm strategic objectives | 228 |
Putting Your Plan into Action | 237 |
35 | 246 |
Living and Breathing Your Plan Chapter 14 Execute Execute Execute Putting Your Plan to Work | 263 |
Strategy Reviews | 272 |
Scenario Planning Answering the What Ifs | 283 |
Determining Your Core DNA | 56 |
Evaluating your numbers Seeing the Underlying Forces of Your Industry | 71 |
Identifying Your Strategic Issues Chapter 5 Focusing on What You Do Best | 75 |
Pinpointing Your Competitive Advantage Perusing a few examples Stating your competitive advantage succinctly | 84 |
Developing Your Mission Values and Vision | 91 |
Finetuning Your Organizational Values | 97 |
Leaving your assumptions at the door | 106 |
Sizing Up Your Current Situation Chapter 7 Assessing Your Business and Its Capabilities | 113 |
Relationship management Innovation processes | 123 |
Other important process areas Checking Your Profit Margins Identifying cash creators | 129 |
Seeing Your Business through Your Customers Eyes | 131 |
Researching the Market to Find New Customers | 147 |
Responding to what youve discovered | 167 |
Identifying Your Opportunities and Threats | 169 |
Identifying Your Opportunities and Threats Starting Your SWOT Analysis Seeing the Future Finding Opportunities in Your Operating Environment | 173 |
Strategizing for Growth and Sustainability | 193 |
Establishing Your Strategic Objectives Goals and Actions | 211 |
Shell energy scenarios to 2050 | 291 |
ValueCreating Strategies for Entrepreneurial Organizations | 295 |
Creating a Sellable Business | 297 |
Sustainability for the Social Sectors | 305 |
261 | 319 |
The Part of Tens Chapter 18 Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321 | 321 |
in Your Planning Process And Life | 331 |
About the CD Index 335 | 335 |
| 345 | |
| 346 | |
| 347 | |
| 351 | |
| 352 | |
| 353 | |
| 355 | |
| 356 | |