Strategic Hotel/motel Marketing |
Contents
INTRODUCTION | 1 |
Advertising | 9 |
Modern Approaches to Hospitality Marketing | 11 |
Copyright | |
17 other sections not shown
Common terms and phrases
activities airlines American Association attract Aztec budget business traveler chapter club Club Med Cognitive Dissonance competition convention corporate meeting customers Days Inns destination developed director of sales dissonance example executive Exhibit facilities food and beverage Four Lads Grand Traverse Resort guestrooms Hank Thompson Holiday Holiday Inns hospitality industry hospitality marketing Hotel & Motel hotel marketing hotel sales important individual Inns Johnny Desmond keting lounge luxury major market mix market segment marketing plan meeting planner ment needs ness night occupancy offer Opryland Hotel package position potential pre-opening pricing promotions public relations restaurant Royal Orleans sales calls sales office salespeople salesperson selling Shangri-La Sheraton Sheraton Corporation situation analysis Sonesta specific staff stay successful target tion tive travel agents Vice President weekend Woody Herman