Strategies for Success in the New Telecommunications MarketplaceAuthored by telecommunications expert Karen G. Strouse, this practical book delivers the specific tools needed for determining the best strategic direction for any company in the crowded telecommunications marketplace. It helps you select the right path to competitive differentiation, improve decision-making, gain valuable competitive insights, and find answers to critical industry-specific questions, such as: is it best to be a facilities-based provider or a reseller? Where should you operate on the distribution chain? How should you prioritize capital investment? "Strategies for success in the new telecommunications market place" provides a cleat road map of the current and future market under continued deregulation, to help identify future competitors and position an enterprise for long-term success. Case studies of strategic successes and failures reveal ways to minimize potential risks and select the most feasible direction for a particular company. |
Contents
Map of the Market | 1 |
Business Modeling | 8 |
Organizational Strategies | 10 |
Copyright | |
27 other sections not shown
Common terms and phrases
acquisition advantage analysis AT&T bandwidth Bell Atlantic benefit billing brand British Telecom broadband business model business processes cable carriers channel conflict churn CLECs communications companies competitive market competitors consumer core competencies create customer base customer service customer's data CLECs decision deregulation develop differentiation disruptive technologies eliminate entrants entry facilities facilities-based global Global Crossing growth in-house increase industry information technology infrastructure innovation interexchange Internet access Internet fax investment investors ISDN ISPs IXCs long-distance provider long-distance services maintain market share marketplace MCI WorldCom ment merger monopolists offer on-line operations opportunity outsourcing performance portal potential profits RBOCs reduce require resellers retail revenues segment serve service provider's significant Sprint strategic planning strategy suppliers switching costs targeted tele Telecom telecommunications providers telecommunications service providers telephone tion tive tomers usage users vertical integration viders wholesale wireline Yankee Group