Strategy in ActionFrom Simon & Schuster, Strategy in Action is Boris Yavitz and William H. Newman's guide to the execution, politics, and payoff of business planning. Two management consultants explain how to transform business objectives into strategic action, detailing measures for changing business practices, eliminating ineffective personnel, and instilling confidence through well-defined statements of goals and missions. |
Contents
The Realm of Strategy | 3 |
Strategic Direction of a BusinessUnit | 18 |
Portfolio Strategy for a Diversified Corporation | 41 |
Corporate Input Strategy | 60 |
Shaping External Alignments | 71 |
Birth and Nourishment of a New Strategy | 90 |
ProgrammingToo Much or Too Little | 113 |
Building Revised Patterns of Behavior | 129 |
Organizing to Execute Strategy | 142 |
The Right Person and the Right Carrot | 162 |
Resource AllocationPower of the Purse Strings | 185 |
Controlling the Dynamic Process | 206 |
Fitting Pieces into a Synergistic Whole | 223 |
Hitting a Moving Target in a Rough Sea | 237 |
Selected References | 253 |
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Common terms and phrases
achieve activities adjustments agerial analysis balance basic behavior budgets business-unit strategy capital cash cash cows Chapter Citibank commitment company strategy competitors concept corporate strategy Crown Cork crude oil customers deal decisions desired develop differential advantage diversified corporation domain environment Ethicon example existing external alignments firm focused forecasts Franklin National Bank future goals industry integrated internal investment justments key actors major managerial matrix ment misfit modified monitoring moves necessary operating divisions organization pany personnel policies political porate portunities position predicted prepared opportunism problems profits progress reassessment projects proposals relationships requires resource allocations revised risks role selected senior executives senior managers separate shifts short-run social specific steps strategic action strategic management strategic planning system strategic thrusts strategy formulation structure suppliers synergy target results tegic Texas Instruments tion typically uncertainty units venture vertical integration