The Anatomy of a Television Commercial: The Story of Eastman Kodak's "Yesterdays," Winner of Thirteen International AwardsLincoln Diamant |
Contents
FOREWORD | 9 |
PRINTING DISTRIBUTION | 17 |
SOUNDTRACK COMPLETION | 31 |
Copyright | |
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Academy Awards actors actually AFTRA Agency Creation ALDORETTA answer print art director ASCAP attic AUDIO Awards broadcast advertising camera China Girl client color composition CONTACT PRINTING Creation & Presentation creative CUT TO HIGH CUT TO LOW CUT TO SNAPSHOT DIAMANT Discussion Eastman Kodak Editing Process feel Filming The Commercial final FINEMAN Fragasso frame Genock happens Harlib idea interpositive involved Kipp Kodak commercials look mercial Mike Cimino Moviola original original camera negative PEG AND HARRY photographs picture PITTLUCK Pre-Production & Casting Printing & Distribution problem production record scene screen script shooting sound Soundtrack Completion spot storyboard studio talent talking tape television commercial things track TV commercial two-minute VICTROLA VIDEO Videotronics Walter Thompson Walter Thompson Co Walter Thompson Company wardrobe Warren workprint Yesterdays