The Asian Marketing CasebookDesigned for courses in international marketing at the undergraduate and graduate levels, this casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries. The book's features include: and extensive range and breadth of cases; 60 case studies; and coverage of a broad span of marketing issues is covered. |
Contents
BANGLADESH | 4 |
Social Marketing Company Bangladesh | 67 |
HONG KONG | 90 |
Copyright | |
51 other sections not shown
Common terms and phrases
advertising Allwyn Almaty Apple Daily areas Asia Asian average Bangladesh Bank believed brand capital China Chinese Club Med companies competition competitors condoms consumer contraceptive cost countries CTI HK customers dealers distribution distributors Double Bull economic environmental Exhibit export foreign growth hair HIWAP Holiday Holiday Inn Hong Kong Hong Kong Island income increased India Indonesia industry investment Japan Japanese Jimmy Lai Kazakstan Kong's Kowloon laminates launch magazines major Malaysia manufacturers market share million Ming Pao n/a n/a n/a newspaper operations Oriental Daily ORSaline Pakistan pills planning population profit programs promotion Proton Saga purchase refrigerator region retail revenues salons SCAC See's See's Candies segment Singapore snacks social South Korea Star TV strategy stylists Synergy Table Taiwan target Telecom Thailand tion Titli Total tractor U.S. dollar waste management
References to this book
Geschäftserfolge in Indien: Erfolgsfaktoren erkennen, Perspektiven ... Karl Waldkirch No preview available - 2006 |