The CIM Student's Practice and Revision BookSupplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover |
Contents
Marketing planning | 148 |
Marketing communications | 274 |
Marketing management in practice | 386 |
Mastering the exam | 502 |
CIM information resources | 514 |
| 518 | |
| 520 | |
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Common terms and phrases
activity advertising agency analysis approach appropriate areas attitudes audit behaviour benefits bike brand budget Burward’s campaign Carmunicate channel Check your answer client competitive competitors consider consumers costs Critical path analysis customers data mining database decision define direct marketing discussion disintermediation effectiveness ensure ethical evaluation example Explain extranet identify impact important Internet involved JJ Motorbikes levels loyalty card Manager Date Marketing Manager marketing mix marketing plan marketing research methods Mini-Case monitoring mystery shopping offer opportunities organisation potential product development programme quantitative research Question questionnaire Recognise recycling relate relationship marketing relevant Report format role sales promotions sampling SeaLux secondary research segments selection selling social responsibility specific staff stakeholders strategy suppliers Syllabus elements target techniques Total 25 marks users WRBSA XX/XX/XX