The C.R.M. Pocketbook

David Alexander, Charles Turner

Management Pocketbooks, 2001 - Business & Economics - 112 pages

Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount.

Bibliographic information

• Title: The C.R.M. Pocketbook; Management pocketbooks; Pocketbooks Series
• Authors: David Alexander, Charles Turner
• Illustrated by: Phil Hailstone
• Edition: illustrated, reprint
• Publisher: Management Pocketbooks, 2001
• ISBN: 1870471970, 9781870471978
• Length: 112 pages
• Subjects: Business & Economics / Customer Relations; Business & Economics / Management; Business & Economics / Sales & Selling / General