The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by MailWhoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results. |
Contents
A WORD OF THANKS 1 Forget everything you know about direct mail fundraising | 11 |
A birdseye view of a classic highdollar package | 23 |
Putting highdollar mail in its proper place | 33 |
This is not your grandfathers direct mail | 43 |
A guided tour through a contemporary highdollar appeal | 55 |
Bringing your highdollar program to life | 67 |
Sustaining your returns over the long haul | 79 |
So why does this stuff work? | 89 |
Appendix | 93 |
About the Author | |
Common terms and phrases
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