The Routledge Companion to Advertising and Promotional CultureMatthew P. McAllister, Emily West The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:
With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present. |
Contents
Acknowledgments | 1 |
1 Introduction | 2 |
SECTION I Historical Perspectives
| 10 |
SECTION II Political Economy
| 68 |
SECTION III Globalization
| 112 |
SECTION IV Audiences as Labor Consumers Interpreters Fans
| 174 |
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Common terms and phrases
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