The Territorial Organization of Variety: Cooperation and Competition in Bordeaux, Napa and Chianti ClassicoIntegrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. |
Contents
The World in a Glass | 1 |
Territorial Governance | 19 |
From One to Ten Thousand Chateaux | 41 |
Leader and Aspirant | 69 |
Terroir to the New World | 93 |
Globalizing Sangiovese | 125 |
An Invitation to Variety | 151 |
Endnotes | 171 |
Other editions - View all
The Territorial Organization of Variety: Cooperation and Competition in ... Jerry Patchell No preview available - 2016 |
Common terms and phrases
agricultural allowed AOC system appellation system appellation wines Blaye blending Bordeaux bottle brand buyers cabernet California California Wine chateaux Chianti Classico CIVB classification collective action communes competition consortium Consorzio consumers cooperatives corporate costs Côtes create cru bourgeois differentiation direct sales distribution chain diversity DOCG economic economies of scale efforts Entre-Deux-Mers environmental estate winegrowers France Gallo geographical global governance Grand Cru grape varieties grapegrowers important impose INAO information asymmetries initiated innovation institutions integrated investments label land marketing Médoc Mondavi Napa Valley Napa's origin percent production promotion protection quality control regulations regulatory Robert Mondavi Roudié Saint-Émilion sangiovese self-governance sell standards strategy syndicat tasting territorial organization territorial reputation territory's terroir tourists trade trademark transaction Tuscan value chain vines vineyard designates vineyards vintners viticulture wine industry wine regions wine territories winegrower associations winegrowers and merchants winemaking