Using Social Science Knowledge in Business and Industry: Report of a Seminar |
Contents
Introduction | 1 |
The Uses of Social Science for Business | 23 |
Implementation of Social Science Knowledge | 59 |
Copyright | |
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acting lessons action application of social apply social science attitudes business and industry businessman chronically defeated cial Columbia University communication concerned consultant contributions decision defeated group Detroit Edison develop discipline discussed effective employees ence entists established example expectations experience factors feedback process feel field managers field units goals human behavior implementation individual intergroup conflict intergroup relations JOHN PAUL JONES management's ment mode of thinking mode of thought Muzafer Sherif norms organization participants particular Paul Lazarsfeld perceived personnel persons problems reorganization research findings salesmen science and business seminar situation skills social engineering social inventions social sci social science application social science data social science findings social science knowledge social science mode social scientist staff subordinates successful Sun Oil Company supervisors Survey Research Center T-group theory tion tist unanticipated consequence union UNIT MANAGER UNIT utilize value system Western Electric Company