This book is every marketer's road map to "new marketing." Praise for Life After the 30-Second Spot "Advertising will change more in the next five years than it has in the last fifty. Joseph's book is a postcard from the cutting edge.

This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all.

Authors Joseph Jaffe and Maarten Albarda not only feel this is possible, but highly probable, given two forces that when combined will deliver a perfect storm that will rock the media world to its core.

This collection of essays, offered in honor of the distinguished career of prominent political philosophy professor Clifford Orwin, provides a wide context in which to consider the rise of “humanity” as one of the chief modern virtues.

These collections of oddities engagingly work against the rationality and order of the conventional archive found in a university, a corporation, or a governmental holding.

Comparison of the impact of automation on employment in the USA and other Western developed countries - covers historical aspects of technological change and the effect thereof on productivity, education, job requirements, employment ...

Born in 1877 in a small village in southern Italy, Stella came to New York at the age of eighteen, bringing the influences of the ancient classical tradition from a world deep-rooted in Christian imagery to a dramatic modern city ...

In addition, infant and stranger coordination was the most powerful cognitive predictor. This work further defines a fundamental dyadic timing matrix that guides infant development.