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CONTEMPORARY THEORIES OF MASS MEDIA
Z ETHICAL CONCERNS OF MASS MEDIA USAGE
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actually addiction advertising airwaves American and/or appear Applications Course Name aroused audiences become behavior broadcasting celebrity Chapter commercial Company consumer country-western music crime David Sarnoff DeFleur desire entertainment Ethical assessments evil example Fairness Doctrine familiar Federal feel film format function glamorous hedonism hedonistic Hee-Haw human individual influence instance kind language Legal environment live magazines major Mass Communication mass media meaning medium Melvin DeFleur ment messages millions moral movie Name & Date newscasts newspaper person picture pleasure popular culture pornoviolence practices predicted Press psychology Publishers radio record response role Roy Clark seems sensations sense sensual sexual soap operas social someone songs standards station sumer target tastes television theatre thing tion titillation toys transvaluation of values TV show usually values viewers violence visceral releases William word York