Popular Reading and Publishing in Britain: 1914-1950
Before the advent of television, reading was among the most popular of leisure activities. Light fiction--romances, thrillers, westerns--was the sustenance of millions in wartime and in peace. This lively and scholarly study examines the size and complexion of the reading public and the development of an increasingly commercialized publishing industry through the first half of the twentieth century. Joseph McAleer uses a variety of sources, from the Mass-Observation Archive to previously confidential publishers' records, to explore the nature of popular fiction and its readers. He analyzes the editorial policies which created the success of Mills & Boon, publishers of romantic fiction, and D. C. Thomson, the genius behind The Hotspur and other magazines for boys, and also charts the rise and fall of the Religious Tract Society, creator of the legendary Boy's Own Paper, as a popular publisher.
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Popular Reading and Publishing 18701914
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adult Adventure advertising Alan Boon Amalgamated Press Annual authors Barbara Cartland best-selling Big 5 papers Biggles Bookseller Boon novels Boon's Boy's Own Paper boys and girls Britain Cartland cent cinema circulation classes commercial copies D. C. Thomson Dundee editorial policy editors example favourite figures File film firm firm's Girl's Own Paper heroine Hotspur Ibid John Boon Leng librarian light fiction Literature London lower-middle Lutterworth Periodicals Ltd marriage Mary Burchell Mass-Observation Mills & Boon Minutes of Committee moral newsagent newspapers Orwell penny dreadfuls People's Friend popular fiction public libraries publishers readers readership reading habits reading public Red Letter Religious Tract Society romantic fiction Rover Second World serial Similarly Society's success Sunday survey tastes thrillers titles trade tuppenny libraries USCL Victorian W. E. Johns W. H. Smith wartime Wizard Woman's Magazine women women's papers working-class writers wrote young zines