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achieve activities agers alignment Apple Computer attunement benefit blue-collar blue-collar workers boss brain brainpower capitalism cognitive map collar workers companies company's competitive consulting contribution corporate create creativity decisions demand departmental develop economic effort employees employment exchange entrepreneurial environment example executives expectations firm ganizations goals gold gold-collar managers gold-collar work force gold-collar workers Hewlett-Packard hired ideas identify individual Industrial Age Information Age innovation internal investment knowledge workers labor leaders leadership learning major management practices managerial ment million motivation nomic old-line organization's organizational participation percent performance personal computer plans productivity professional profits programs promote recruit responsibility result rewards role rules salary self-interests self-management share Silicon Valley skills SRI International staff strategy subordinates success synergy talent thinking tions traditional management trust U.S. business U.S. Steel United values vision