The two-time Pulitzer Prize-winning expert on sociobiology and biodiversity argues for the fundamental unity of all knowledge in the face of the increasing fragmentation and specialization of knowledge over the past two centuries. Reprint. 75,000 ...

The Evolution of Cooperation provides valuable insights into the age-old question of whether unforced cooperation is ever possible. Widely praised and much-discussed, this classic book explores how cooperation can emerge in a world of self ...

Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.

A scientist and mathematician explores the mystery and complexity of human thought processes from an interdisciplinary point of view

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

Examines the growth of the political lobby and its implications for American politics, detailing the growing influence of the federal government in every facet of life, the organized special interest groups and their role in shaping policy and ...

Examines the political role played by the media in shaping events, rather than just reporting on them, assesses the relationship between the media and the corporations that control and finance them, and discusses the fine distinctions between ...

An updated edition of the best-selling guide features anecdotes about such modern figures as Bill Gates, Dave Thomas, and Sir John Templeton, explaining how their examples can enable modern readers to pursue wealth and overcome personal stumbling ...

There is a story that is usually told about extremely successful people, a story that focuses on intelligence and ambition. Gladwell argues that the true story of success is very different, and that if we want to understand how some people thrive ...