Fools Rush In (Google eBook)

Front Cover
Zondervan, Oct 13, 2009 - Business & Economics - 368 pages
3 Reviews

Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.

At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad—and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons—has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10.

What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy.  Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.

  

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Review: Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

User Review  - Earl - Goodreads

This book illustrates essentially the play-by-play lesson of how NOT to conduct a merger. Zero due diligence, a complete absence of transparency to even senior executives, no collar on the deal...the ... Read full review

Contents

AOL 19851999
69
PART THREE
121
Chapter Seven I
155
PART FOUR
185
Chapter Eleven I
255
Notes and Sources I
311
Acknowledgments I
339
Copyright

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About the author (2009)

Nina Munk is a contributing editor at Vanity Fair. A former senior writer for Fortune, her work has appeared in the New York Times Magazine, The New Yorker, and Forbes. Born in Canada, she lives in New York City.

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