books.google.com - This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertisingtrace...http://books.google.com/books/about/Television_and_political_advertising.html?id=hfRW6S0obPwC&utm_source=gb-gplus-shareTelevision and political advertising
