The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
811 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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A very good intro to UX - Goodreads
Great premise--OK execution - Goodreads
Great book for simple but obvious insights. - Goodreads
Slightly tighter prose. - Goodreads
Fantastic introduction to interface design. - Goodreads
The basic premise though has not changed. - Goodreads

Review: The Design of Everyday Things

User Review  - Shubham Jain - Goodreads

Feel foolish forgetting card in the ATM, pushing a pull door, or not able to figure out how to control a machine? Well, be surprised, its not your fault. TDET, is not a manual for a designer but a ... Read full review

Review: The Design of Everyday Things

User Review  - Ania - Goodreads

Good ideas, shorter would be better. Read full review

All 13 reviews »

About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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