The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Jessica May - Goodreads
Too general to be valuable. Too many sentences like this: "Each discipline has a different perspective of the relative importance of the many factors that make up a product." Read full review
Review: The Design of Everyday ThingsUser Review - Traveller - Goodreads
Excellent piece of non-fiction. This book is a prescribed textbook for a course on computer interface design that I'm doing. Once I really started reading it, I almost couldn't put it down - it was so ... Read full review