Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival (Google eBook)

Front Cover
Peter Anthonissen
Kogan Page Publishers, Sep 3, 2008 - Business & Economics - 240 pages
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Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.
  

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Contents

Introduction
1
No thrillers but hard reality
7
Proactive crisis communication planning
24
Image as a part of corporate strategy
44
Calamities
55
The new dynamics of financial crisis
73
Fraud
88
Reorganization and restructuring
97
How senior management can make the crisis worse
142
Judgement days
152
Environmental crisis communications
157
Crisis communication and the net
169
Organizational barriers to crisis and public affairs management
178
Risk managers
187
Crisis communication checklists
197
Appendices
207

A multitude of challenges for the international food sector
109
Negative press and how to deal with it
119
There is no substitute for media training
132

Common terms and phrases

About the author (2008)

Peter F Anthonissen is an expert in the field of reputation management and crisis communication. He founded the communication consultancy Anthonissen & Associates in 1987 and his clients have included Renault, Coca-Cola, Procter & Gamble and the Belgian and Flemish governments, as well as many other leading organisations. He is a visiting professor at Vlerick Leuven Gent Management School and Universiteit Antewerpen Management School.

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