Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse
"This is a highly significant contribution to scholarship in several fields--e. g. sociology, sociolinguistics, cultural studies, political studies, ethnic studies. . . . The combination of lucid and rational theory, rich data set, and carefully reasoned analysis results in an unusually powerful book." --Ronald Schmidt Sr., author of Language Policy and Identity Politics in the United States ." . . awash under a brown tide . . . the relentless flow of immigrants . . . like waves on a beach, these human flows are remaking the face of America . . ." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens. Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supportersused antiquated metaphors for learning, school, and language to blame Latino children's speech--rather than gross structural inequity--for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.
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Why Study the Public Discourse Metaphors Depicting Latinos?
Theory and Method
How Metaphor Shapes Public Opinion
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The Social Science Journal : Brown Tide Rising, Metaphors of ...
Brown Tide Rising, Metaphors of Latinos in Contemporary American Public Discourse. Otto Santa Ana; Austin, TX: University of Texas Press, 2002, 402 pages ...
linkinghub.elsevier.com/ retrieve/ pii/ S0362331902002732
Table of Contents and Excerpt, Santa Ana, Brown Tide Rising
2002. 6 x 9 in. 424 pp., 2 figures, 20 tables. ISBN: 978-0-292-77767-5 $26.95, paperback 33% website discount: $18.06 ...
www.utexas.edu/ utpress/ excerpts/ exsanbro.html
Book proposal. Brown tiderising:. Metaphors of Latinos in contemporary American public discourse. Otto Santa Ana, Ph.D. Cesar Chavez Center for Chicana and ...
www.ucop.edu/ acadadv/ ppfp/ documents/ metaphors-latinos.pdf
Brown Tide Rising
About the Author. Otto Santa Ana has the rare combination of credentials to bring cognitive metaphor theory and empirical discourse methods to bear on the ...
Brown Tide Rising: Metaphors of Latinos in Contemporary American ...
Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse. Otto Santa Ana University of Texas Press, Austin, 2002, ...
www.palgrave-journals.com/ lst/ journal/ v1/ n1/ abs/ 8600006a.html
BROWN TIDE RISING
Metaphors of Latinos in Contemporary American Public Discourse (Paperback). "This is a highly significant contribution to scholarship in several fields--eg ...
LANGUAGE AND U
Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse. Austin, TX: University of Texas Press, 2002. Villa, Pablo. ...
raceethnicity.rutgers.edu/ Syllabi%20pages/ Decena_Language%20F2005%20FINAL.htm
| Book Notices | The Western Historical Quarterly, 33.4 | The ...
Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse. By Otto Santa Ana, foreword by Joe R. Feagin. ...
www.historycooperative.org/ journals/ whq/ 33.4/ book_notices.html
Brown Tide Rising: Metaphors of Latinos in Contemporary American Public. Discourse. Otto Santa Ana, Austin: University of Texas Press, 2002, 319 pages, ...
www.leaonline.com/ doi/ pdf/ 10.1207/ s15327701jlie0503_4
Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse. Austin: University of Texas Press. Van Dijk, Teun A. (1998). ...
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